The whole approach of marketing pivots around the tenet of meeting the consumer demands. It is essential to understand what the consumer wants, how they perceives the product (services), what exactly (ideally) does they wants to derive out of the product (service), how does they make the brand choice decision, what are the source of information that influence the process and decision making and policy initiative in an organization. Thus today the use of market research in the business has grown continuously over the past fifty years, since managers painfully learned the cost of market ignorance. Its use has extended now into political and other non-business organization. The modern managers are concern about technical know-how and how to use it profitably.

1. New Product Development and launching Survey
   • Tests of existing products (consumption)
   • Competitive products/li>
   • New Product acceptance (Utilization)
   • Packing… etc
2. Sales and Forecasting Research
   • Market Trend Analysis
   • Short and long – range forecasting
   • Pricing Studies
   • Continuous Market Monitoring and forecasting……etc
3. Advertising Research
   • Ad effectiveness
   • Copy research
   • Competitive Advertising
   • Media Research……etc